Here you'll find thousands of coupons, coupon codes and deals to use when shopping online. Unlike most coupon sites, we're a one-person "boutique" operation (and have been since 1999), so must be selective both about the merchants we feature and the coupons and coupon codes we post each day. We don't want to make saving money difficult, so unlike other coupon sites, we don't hide the coupon codes behind links, seed our site with annoying pop-ups or partner with fly-by-night merchants. If you'd like to be notified by email when we add new coupons or coupon codes, create a free account using the form at left. We don't rent or sell our list to anyone; it's used only to send you updates. Thanks again for visiting, and please write us with any suggestions or comments, or if you find a broken or outdated link. You also may enjoy our 52-page ebook, The 101 Best Deals You'll Find Online, available FREE to Deal Dude visitors ($4.95 elsewhere). Just click on the link to download the PDF file, which is viewable with Adobe Reader.
In a study conducted by this behaviorial economist from Carnegie Mellon with neuroscientists from Harvard, the brains of volunteers shown high prices for desirable products registered the same response as they would to offensive smells and social snubs. From this, Loewenstein concluded that it's the pain of paying that keeps tightwards from opening their wallets. Spendthrifts feel less pain. Loewenstein and one of his doctoral students, Scott Rick, also have discovered that men are more likely to be tightwads, as well as PhDs (particularly engineers). To determine if you are a spendthrift or tightwad, take their test. They also found, according to Lee Eisenberg, author of Shoptimism, that neither tightwads nor spendthrifts like their approach and tend to marry someone unlike them, which leads to conflict. "Given that tightwads want to minimize their pain, they are more likely than spendthrifts to succumb to what researchers refer to as 'situational factors,'" or gimmicks. This means they are more likely than spendthrifts to pay a $5 shipping charge if it's called "a small $5 charge."
