Here you'll find thousands of coupons, coupon codes and deals to use when shopping online. Unlike most coupon sites, we're a one-person "boutique" operation (and have been since 1999), so must be selective both about the merchants we feature and the sales, discounts, clearances and coupon codes we post each day. We don't want to make saving money difficult, so unlike other coupon sites, we don't hide the coupon codes behind links, seed our site with annoying pop-ups or partner with fly-by-night merchants. If you'd like to be notified by email when we add new coupons and discounts, create a free account by clicking the "Deal Alerts" link above. We don't rent or sell our list to anyone; it's used only to send you updates. New coupons also are posted daily to our Twitter feed. Finally, we have a popular ebook that details the 101 best deals online, available for 99 cents for the Amazon Kindle, iPad, iPhone and iPod Touch, Barnes and Noble nook, Kobo Reader or any other eReader or eReader software. Or receive a free PDF version with any order at Best Deal Magazines.
According to a poll conducted by Visa Signature, the group most likely to clip coupons are the 7 percent of the U.S. population known as "New Affluents," or Americans age 35 to 54 whose household income is at least $125,000 per year. These consumers tend to have worked hard for their wealth, so are vigilant about spending it wisely. Almost three-quarters of the group say they clip coupons, which is much higher than the national average of 65 percent. Nearly 80 percent said they have a credit card that allows them to earn rebates or perks, versus 38 percent of the overall population.