Here you'll find thousands of coupons, coupon codes and deals to use when shopping online. Unlike most coupon sites, we're a one-person "boutique" operation (and have been since 1999), so must be selective both about the merchants we feature and the sales, discounts, clearances and coupon codes we post each day. We don't want to make saving money difficult, so unlike other coupon sites, we don't hide the coupon codes behind links, seed our site with annoying pop-ups or partner with fly-by-night merchants. If you'd like to be notified by email when we add new coupons and discounts, create a free account by clicking the "Deal Alerts" link above. We don't rent or sell our list to anyone; it's used only to send you updates. New coupons also are posted daily to our Twitter feed. Finally, we have a popular ebook that details the 101 best deals online, available for 99 cents for the Amazon Kindle, iPad, iPhone and iPod Touch, Barnes and Noble nook, Kobo Reader or any other eReader or eReader software. Or receive a free PDF version with any order at Best Deal Magazines.
Researchers at the Carlson School of Management found in a study that, when given the option, consumers usually choose something extra instead of a discount, in large part because they have a hard time with fractions. The researchers offered volunteers a choice when a package of hand lotion with 50 percent more lotion or a package that was on sale for 35 percent off. Most people (73 percent) chose the larger package because they don't realize that 50 percent more product isn't as good a deal as 33 percent off. Further, the researchers pointed out consumers are often confused by "double discounts" -- if something is on sale for 20 percent off, and then an additional 25 percent is taken off, it's not a 45 percent discount. In fact, you'd be better off with an item that was reduced once by 40 percent off. Retailers often exploit these "numerical blind spots" with shoppers.