Here you'll find thousands of coupons, coupon codes and deals to use when shopping online. Unlike most coupon sites, we're a one-person "boutique" operation (and have been since 1999), so must be selective both about the merchants we feature and the sales, discounts, clearances and coupon codes we post each day. We don't want to make saving money difficult, so unlike other coupon sites, we don't hide the coupon codes behind links, seed our site with annoying pop-ups or partner with fly-by-night merchants. If you'd like to be notified by email when we add new coupons and discounts, create a free account by clicking the "Deal Alerts" link above. We don't rent or sell our list to anyone; it's used only to send you updates. New coupons also are posted daily to our Twitter feed. Finally, we have a popular ebook that details the 101 best deals online, available for 99 cents for the Amazon Kindle, iPad, iPhone and iPod Touch, Barnes and Noble nook, Kobo Reader or any other eReader or eReader software. Or receive a free PDF version with any order at Best Deal Magazines.
Hoch, along with Brian Wansick and Robert Kent, in the late 1990s studied how grocery stores encourage shoppers to buy. (1) They use unexpected numbers, e.g. $4.78, which seems to signal a good deal. (2) They price multiple items with unexpected numbers, such as 3 for $1.97. Similarly, people are more likely to respond to a "three for $3" offer even if they need only one. (3) They limit purchases to 12 per customer, or one per day, which pushes people to max the limit. (4) They suggest you should buy more than one of the item with suggestions such as "Stock up!" or "Buy one for all your friends." As Lee Eisenberg notes in Shoptimism, there are other pricing stategies used everywhere, such as "segment-based" (package deals), nine-and-zero effect ($19.99 instead of $20), "prestige" (fancy packaging), "penetration pricing" (low prices to lure you into a newly opened store), "skim pricing" (high initial prices on new product, e.g, the iPhone) and "shrinking package pricing," or a smaller package at the same price.